SPK - Brand identity - Marisa Tomaz

SPK - Brand identity

Objectives :

As part of a collaborative class project, the objective was to imagine a complete company in a theme assigned to chance (water sports) and to create its visual and digital identity.
The deliverables included a logo, graphic charter rules, as well as a prototype of website or mobile application compliant with the specifications.

Challenges and Solutions :

One of the main challenges was to design a brand identity that harmoniously unifies the three sports while allowing SPK to stand out in the competitive water sports market.
This was achieved thanks to a strong and consistent visual identity, highlighting the key values of SPK.

Main features:

- A unique and consistent brand identity.

- A website prototype with an engaging user interface adapted to SPK offers.

- Visual elements inspired by natural aquatic environments

Software used

Adobe XD For wireframing and prototyping
Photoshop For image retouching and creating visuals inspired by the sea and rivers
Illustrator For the logo and the iconology

Logo Design

The SPK logo has been designed to embody the essence of water sports—paddling, kayaking and surfing—while creating a modern, refined and memorable brand identity.

Symbolism: The logo incorporates visual elements representing waves and movement, sea and river, reflecting SPK’s connection with water sports and dynamic activities.

Color Palette: A combination of blues and greens was used to evoke nature, water and adventure, creating an emotional connection with the audience.

Typography: The typography is distinguished by modern and clean lines, conveying a sense of professionalism and attractiveness for outdoor enthusiasts.