Numericli - Rebrand - Marisa Tomaz

Numericli - Rebrand

Brand Identity:

Key role in the redesign of Numericli, by developing a coherent visual identity and ensuring its consistency on all media.

Presentations and Branding:

Create visually appealing PowerPoint presentations and a jingle that strengthens the identity and engagement of the organization with its audience.

Media creation

Creation of a wide range of materials, such as informative brochures, business cards, animated badges for employees, and educational booklets adapted to workshops and training.

Website

Photoshop
WordPress
Elementor
Html & CSS

Symbolism:

The “LI” in the logo is highlighted thanks to a circle, representing unity and connectivity, notions closely linked to the digital universe.

The design inspired by an Ethernet cable in the visual reinforces the emphasis on technology, the Internet and the community.

The name Numericli is derived from the word “Numerically”, reflecting the association’s mission to promote digital literacy and reduce the digital divide.

The circle around “LI” highlights themes associated with these letters, such as Live, Literacy, Life, and Library, which embody the central objectives of Numericli.

Color Palette:

The color black represents strength, professionalism and the solid foundation of visual identity.

Blue symbolizes trust, technology and innovation, highlighting the organization’s mission: to educate and connect individuals via digital tools.

The combination of these colors creates a visual identity that is both serious and inclusive.

Typography :

The font used is modern, refined and bold, reflecting clarity, professionalism and a digital approach.

The contrast between dark and light elements ensures optimal readability and visual balance.

Iconographie

Educational card game

Educational Card Game: Design and development of an interactive card game focused on the basics of technological knowledge, designed to make learning fun and accessible.