Kon tiki - Brand Design

Objectives :

- Create a complete brand identity, including logo, color palette, typography and graphic elements.

- Design visual media such as menus, flyers and various goodies.

- Establish a unique and engaging visual aesthetic to immerse customers in a tropical and lively atmosphere.

- Develop a sustainable and environmentally friendly brand concept.

Challenges and Solutions:

Challenge: Capture the essence of Polynesian culture without falling into stereotypes.
Solution: In-depth research and the use of tropical patterns to transmit the atmosphere in an authentic way.
Challenge: Differentiate the brand from traditional bars.
Solution: Focus on mocktails and sustainability to highlight a healthier and more environmentally friendly alternative.

Software used

Photoshop For image retouching and creating visuals inspired by Polynesian culture
Illustrator For the logo, iconology and graphic elements
Procreate App For drafts and graphic elements
InDesign For the layout of various media
Adobe XD For the website mockup

THE STORY BEHIND THE NAME

KON-TIKI

The story of Kon-Tiki refers to a raft trip by the famous Norwegian explorer Thor Heyerdahl in 1947. He built a balsa and reed raft to prove that the South Pacific islands could have been populated by migrants from South America.

The name “Kon-Tiki” comes from the Inca god of the sun.

Logo Design

For the logo, I was inspired by tiki signposts. As well as the raft of kon-tiki and the fauna and flora of Polynesia.

Symbolism: The logo incorporates visual elements representing the tropics and Polynesian culture, as well as drinks.

Color Palette: The choice of colors represents both the sea, the sand, the sunset, the fauna and flora of the tropics.

Typography: Typography brings together the Tiki universe and the tropical universe with 2 different fonts, one more square and the other rounder and handwritten.