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Marisa Tomaz

Deco Magazine KASA - Editorial Design

Project title:

MAGAZINE KASA
Creation of an interior design brand and its magazine

The KASA project consisted of creating a complete visual identity, including the logo, graphic rules, and brand elements. The goal was to develop a magazine concept with a strong and coherent visual identity.

Objectives :

The KASA project aimed to create a strong brand identity for a magazine, including the design of the logo, the graphic charter and adaptable branding elements. A magazine prototype was developed to reflect the brand's values, with a focus on aesthetics, versatility and a professional presentation.

Challenges and Solutions :

One of the challenges was to ensure that the layout of the magazine remains versatile while respecting the graphic charter of the brand. Careful planning of the grid system and consistent application of visual elements resulted in a neat and professional result.

Main features:

- A unique and consistent brand identity.

- A magazine prototype embodying the values and identity of the brand.

- Design a magazine that attracts a creative audience with dynamic visuals, a pastel color palette and modern artistic elements.

Software used

  • Adobe Indesign For the layout of the magazine and the graphic charter
  • Photoshop For image editing and mockup
  • Illustrator For the logo and the iconology

Magazine design

The design of the magazine strictly followed the brand’s graphic charter, with strong typography, balanced white spaces and artistic elements that completed the logo.

  • Visual identity: Pastel tones and brushstroke patterns were integrated into the layout of the magazine, guaranteeing a coherent and engaging aesthetic.
  • Content : Focus on creative and artistic themes, with bold visuals and captivating layouts to attract the attention of readers.
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